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My top 5 tips on generating website leads, including the one I use every day (hint: they’re all free!)
I think Chris is crazy for sharing his know-how with other insurance agents.
Internet marketing is the future of our business and no one does it better than Chris.

- Richard J. Wira, Founder of EQUOTE.com

Februrary Traffic and Leads graphic

Hey everybody! I'm so sorry that I haven't posted much lately but I'm back now, and have some exciting news! Before I share the exciting news with you, let me explain why I've been MIA lately... I've been spending a lot of my time growing a different website for the past few months. It has […] Click to Continue Reading


  Last month, in my inaugural traffic and leads report, I said that in the coming months I would be working on the following items on my main site, InsuranceBlogbyChris.com. Here's what I'm currently working on: Make the site responsive - this assignment has been given to my web utility guy.  We hope to be […] Click to Continue Reading


Welcome to my inaugural traffic and leads report on eLifeTools for the month of July 2014! Many agents have asked what I do on a continuous basis to maintain my websites and promote them. If you’re wondering the same thing, then you’re in luck, because I’m going to be sharing all my tricks and strategies […] Click to Continue Reading

How to add a sitemap to google webmaster tools

One of the first and most important things you need to do to rank in the search engines with your new site, is to add a sitemap to Google Webmaster Tools. This ensures Google will crawl ALL the pages on your site and they'll send you more traffic! Since this is such a crucial step […] Click to Continue Reading

Niche Insurance Sales

When I first started out selling life insurance, I would call my GA with a sleep apnea or diabetic case hoping he'd know which was the best carrier to take the case to. He would always respond, "Well, they're all about the same." :( When I finally found SRS, I learned this wasn't true, and […] Click to Continue Reading

add google analytics to insurance site

A lot of insurance agents ask me what the first thing they should do after buying a domain name. That's a no brainer. It's a great question, since you're just starting out, and don't want to leave any stone unturned. And since I recommend this to so many agents, I created this quick guide about […] Click to Continue Reading

Wise Investment Life Insurance Calculator

Aren't you sick of the same old tired life insurance calculators you see everywhere? How much coverage do I need?  How much estate tax will I owe? (yawn) ... You won't hear me talk about those worn out calculators today. I'm bringing the goods! Today I launched the Wise Investment Calculator at InsuranceBlogbyChris.com.  It will […] Click to Continue Reading

CPS-Special Risk Life Insurance Services

As you may know, we run about 80% of our business through Pinney Insurance. But you may not know that last year, my agency placed over $65,000 of impaired risk life insurance cases with another GA/IMO...  one who I'm quite fond of. The truth is Pinney gets the majority of our business due to their […] Click to Continue Reading

Website design and the 80-20 Principle

Design is essential for the success of an insurance lead generation site (or any site). When visitors land on your site, your design must capture their attention and keep them there. … but how can you accomplish this without breaking the bank?  I believe after spending $3,884 designing my main site, www.InsuranceBlogByChris.com, ($2,984 of which […] Click to Continue Reading

How to Make a Life Insurance Website

Five years ago, I was on the brink of bankruptcy. My rise from the ashes has been nothing short of miraculous. Last year, my websites accounted for over $700,000 of placed life insurance premiums. ... and I owe it all to online lead generation. Perhaps you want to get started with online marketing and lead generation […] Click to Continue Reading