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Web Marketing

We’ve been getting 2000+ hits per month to our term vs whole life insurance calculator for a while now. It’s a nice resource with a lot of great backlinks pointing to it, but most months it converts at less than 1%. For example in July it got 2513 visits and produced just 16 leads. = […] Click to Continue Reading

One of the best ways to impress your visitors (and google) is with visual stimulation. If you can get this right, your visitors will: stay engaged stay on your site longer convert higher So before you waste another visitor, here are 5 easy ways to add stunning visuals to your site. Like What You See? […] Click to Continue Reading

25 Untapped Insurance Niches

Are you wondering the key to showing up more in Google search and converting more visitors to leads? The best way to get more traffic (and higher conversion) is to create content specifically for a targeted audience. … let’s look at some proof. A few years ago, with zero backlinking and zero marketing, I shot […] Click to Continue Reading

*Update 8/16/17 – The 50 Leads Per Month course is now live and available for purchase at: Hello Agent Friends: It’s here! I’m excited to announce that I’ve officially begun building my first online course, “50 Leads Per Month: The Step-by-Step Handbook to Attracting Online Leads 24/7 for Busy Insurance Agents.“ … And I’d like […] Click to Continue Reading

How to Write a Haro Pitch

One of the best ways to get some Google love is to get a shoutout from one of the big guys. Hey I write a lot about the best life insurance companies and want to get that information out to as many people as possible! So, who doesn’t want a juicy backlink from Forbes or the Wall Street Journal? […] Click to Continue Reading

return on relationship definition

So, you want your business to grow fast and have been considering ads, pay per click, blogging, SEO, and purchasing leads… You are chomping at the bit and want to know where your money is best spent. What’s going to give you the best ROR? Well I am here to tell you to forget that […] Click to Continue Reading


I’ve spoken often about the 4 things you need to generate traffic and leads on your site. A website where you can easily add content (like a Wordpress site hosted by Bluehost) Free Insurance Quotes – You need a quote form like Compulife or Ninja Quoter Original content/articles Some backlinks to your site Most agents […] Click to Continue Reading

10 Easy Steps to Start Ranking in Google

In 2015 the name of the game is trustworthy content. Google Penguin and Panda updates are slowly filtering out disreputable sites set up to exploit the old PageRank algorithm. So how do give Google exactly what they want, to achieve higher rankings and get more traffic? Follow these 10 tips, and you’ll be set. Topical […] Click to Continue Reading

Chris Lalor is a life insurance agent who works from his home office in New Jersey. … laid back, takes his time with clients, no B.S., and honest as the day is long.  The type of guy you would want helping your own parents with an insurance purchase. For many years, he helped me sell […] Click to Continue Reading

7 “Out of the Box” Web Marketing Techniques

creative online marketing strategies insurance

v\:* {behavior:url(#default#VML);}o\:* {behavior:url(#default#VML);}w\:* {behavior:url(#default#VML);}.shape {behavior:url(#default#VML);}Here are a few creative marketing techniques for life insurance agents, which I’ll be implementing at and eLifeTools over the next year. Yes, I do know a lot about the best life insurance, but it’s all for naught if I can’t get the message out. So what’s the goal? … online marketing is about […] Click to Continue Reading