You’ve thought of adding a life insurance quote form on your site, but don’t know where to start.
“How much does a website quoter cost?”
… and “How in the heck do you get the quote form on your site?”
In this post, I’ll teach you the simplest, quickest way to add insurance quotes to your site using Compulife’s website quoter, AND how to make a ton of money in the process.
Bonus: Download a Free Guide that will teach you how to upgrade any Compulife form into a beautiful, eye-popping, lead generating machine.
Quick Article Guide:
- Why You Need a Lead Capture form
- How Much Does Compulife cost?
- How to Get a 4 Month FREE Trial
- Adding the Compulife form to your Site
- FREE Bonus Download – Get Upgraded Compulife Forms & How to Add Name, Phone & Email Fields
Whether you’re just starting a life insurance site, or already have a site that’s getting some steady traffic,
Your traffic is worthless without a lead capture tool.
You’ve got to be able to offer your visitors something compelling in exchange for their contact info.
On all my sites, I do that by providing my visitors free life insurance quotes.
In order to see those quotes, they must provide their:
- and Phone Number
And the lowest cost, best tool I’ve found for the job is Compulife’s Website Quoter.
We think their standard quote forms are too plain, so we’ve spruced them up a bit… and you can too.
Simply place the quoter on your site in a prominent location (I prefer the right hand sidebar, if you have one), and you’ve now changed your site from a consumer information resource into a lead generation machine.
For example, I use the Compulife form on my site www.HighRiskLifeInsuranceAgency.com, which looks like this:
Now let’s have a look at my Google analytics traffic to highrisklifeinsuranceagency.com over the past 12 months. You’ll see I’ve gotten 3,548 unique visitors.
Of the 3,548 unique visitors, 250 filled out the Compulife quote form. (Here’s a quick screen capture I shot of me grabbing that report from VAMdB)
… and now I get anywhere from 700 to 1000 leads per month on my 4 sites, which all use or have used some variation of Compulife’s form.
You’ve Got Mail!
Once your visitors fill out the form, you get an email from firstname.lastname@example.org notifying you of an “Initial Quote Request”, which looks like this:
When you open the email, you’ll get all the pertinent info to be able to call that lead and make a sale, such as their:
- Name, Phone, Email
- Tobacco Use
- Amount of Coverage they were Searching for
- and the Term Length they Searched for
It looks like this when you open up the email:
That’s 250 New Leads thanks to Compulife
You might be thinking, “Well, should you really be calling that person? All they were doing was looking at quotes.”
To that I say:
Learned that one from Nic West at Pinney. 🙂
Trust me. They’re interested, and need your help. I’ve called thousands of these over the years, and no one ever complains that they “weren’t expecting a call.”
They’re real leads, and we’ve closed thousands of them.
In summary, that’s 250 new leads for my agents to call from a measly 3548 visits, which is a 7% conversion!
… and now for the fun part. Here’s how easy it is to sell insurance to your Compulife leads:
Simple Introductory Sales Script
You can now pick up the phone and say:
Hello Mr. Smith,
This is Chris Huntley with Huntley Wealth Insurance. I saw you had just signed up for some life insurance quotes at my site… looks like you were looking at $500K of coverage for 20 years. Can I help answer any questions for you?
Did you see that? When you’re able to give specifics about the amount of coverage and term length they searched for, you sound a lot less like a telemarketer, and more like a friendly agent seeing if you can help answer any questions.
Another line I like to use if I get any pushback is:
I noticed you had classified yourself at Preferred Plus/Standard, and I just wanted to ask you a few questions to be sure you could qualify for that rate.
Gets ’em every time. As my 5 year old says… “easy peasy lemon squeezy.”
- It converts traffic into leads
- Compulife offers a FREE 4 month trial subscription
- It’s never been easier to add Compulife to your site, because if you keep reading, I’ve created an extensive “how to” guide on buying Compulife, getting 4 months free, and adding it to your site
PLUS, I’ve arranged for 2 special bonuses if you end up buying Compulife through my link… so stick with me to the end for that.
You need two things from Compulife to get quotes on your site:
- Compulife’s basic quoting software – This is a cool program that allows you to run quotes on your desktop. You must be a subscriber to this basic software to add the quoter. $199 per year
- Website Quotes – We also need to add this to get quotes on our site. $99 per year
So total you’re looking at $298 per year. If Compulife helps you sell one policy every 3 years, it will pay for itself. Yeah, it’s that big of a no brainer! 🙂
Click on the image below to get started with Compulife.
Now go to where it says “30 Day FREE Trial” and fill out the form on the next page. Don’t worry about it saying 30 days.
“Wait! What happened to 4 months, Chris?”
I know. I’m sorry.
Compulife requires that you download their desktop software first (using the 30 day trial) and take 5 minutes to run a few quotes. Once you send them proof of that, they’ll send you a link to this page, where you can sign up for the full 4 months free.
Once your 4 month trial has been approved, you’ll receive a confirmation email from Compulife. You’re now ready to add the form to your site.
… if you just signed up for a Compulife subscription through my link, thank you!
Now let’s get this thing on your site and talk about some bonuses! Sign up for my newsletter and instantly download my tutorial with both bonuses.
Bonus #1 – Customize the Look of your Compulife Form
If you bought CL through my link, you can choose from any of our upgraded quote forms, or choose color and text of your own.
Bonus #2 – Save $50 Adding Contact Fields
Normally, Compulife charges $50 to add the fields to capture name, email, and phone #.
DON’T PAY THEM 50 BUCKS!
Sign up for my email newsletter below, and you can instantly download my guide to adding the name, phone and email to your quote form … (no need to have purchased CL thru me. Any CL user can sign up for my newsletter on THIS page and benefit from these bonuses.
- Comfortable Making Changes to your Site? Great! Watch the video below for instructions.
Not the do-it-yourself type? – No problem. I’ve arranged for my web designer/coder, JK Allen, to add the form for you for $35.
If you’ve purchased CL through my site, I’ve already sent JK an email letting him know to give you that special deal (Regular Price is $75) and he will contact you after your purchase. Or you can call him at 720-336-0065 or contact him through his site: www.growtheffect.com.
Here are a couple things I mentioned in the video:
1. I refer to an iframe. Here it is if you couldn’t see it:
<iframe src=”http://www.YourSite.com/quote.html” width=”390″ height=”400″ frameborder=”0″></></iframe>
2. If you want to add text, like a link next to the face values with How much should I buy, find the face values on the quote.html file and stick the following code between </select> and </td>
<a href=”http://www.yoursitename.com/how-much-life-insurance-do-I-need” target=”_top”><b><span style=”color: blue;” color=”blue”>How Much Do I Need?</span></b></a>
…of course you can change the color or add italics or whatever
3. If you want to add Name, Phone # and Email fields, download this free guide.
Working your Compulife Leads
You can work your leads straight from your email, or what I do, since I’m set up with VAMdM, the best insurance agency CRM around, is have the leads emailed straight from Compulife into my VAMdB email, which Michael at VAMdB can set up for you.