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My top 5 tips on generating website leads, including the one I use every day (hint: they’re all free!)
I think Chris is crazy for sharing his know-how with other insurance agents.
Internet marketing is the future of our business and no one does it better than Chris.

– Richard J. Wira, Founder of EQUOTE.com

Chris Lalor is a life insurance agent who works from his home office in New Jersey. ... laid back, takes his time with clients, no B.S., and honest as the day is long.  The type of guy you would want helping your own parents with an insurance purchase. For many years, he helped me sell […] Click to Continue Reading

The month of March saw some exciting changes for Insurance Blog by Chris. The biggest change for us has been the hiring of our project manager. This has made it possible to be more organized and plan our month out in advance. This has made it possible to publish and promote more articles in March than […] Click to Continue Reading

Hey everybody! I'm so sorry that I haven't posted much lately but I'm back now, and have some exciting news! Before I share the exciting news with you, let me explain why I've been MIA lately... I've been spending a lot of my time growing a different website for the past few months. It has […] Click to Continue Reading

  Last month, in my inaugural traffic and leads report, I said that in the coming months I would be working on the following items on my main site, InsuranceBlogbyChris.com. Here's what I'm currently working on: Make the site responsive - this assignment has been given to my web utility guy.  We hope to be […] Click to Continue Reading


Welcome to my inaugural traffic and leads report on eLifeTools for the month of July 2014! Many agents have asked what I do on a continuous basis to maintain my websites and promote them. If you’re wondering the same thing, then you’re in luck, because I’m going to be sharing all my tricks and strategies […] Click to Continue Reading

How to add a sitemap to google webmaster tools

One of the first and most important things you need to do to rank in the search engines with your new site, is to add a sitemap to Google Webmaster Tools. This ensures Google will crawl ALL the pages on your site and they'll send you more traffic! Since this is such a crucial step […] Click to Continue Reading

Niche Insurance Sales

When I first started out selling life insurance, I would call my GA with a sleep apnea or diabetic case hoping he'd know which was the best carrier to take the case to. He would always respond, "Well, they're all about the same." :( When I finally found SRS, I learned this wasn't true, and […] Click to Continue Reading

add google analytics to insurance site

A lot of insurance agents ask me what the first thing they should do after buying a domain name. That's a no brainer. It's a great question, since you're just starting out, and don't want to leave any stone unturned. And since I recommend this to so many agents, I created this quick guide about […] Click to Continue Reading

Wise Investment Life Insurance Calculator

Aren't you sick of the same old tired life insurance calculators you see everywhere? How much coverage do I need?  How much estate tax will I owe? (yawn) ... You won't hear me talk about those worn out calculators today. I'm bringing the goods! Today I launched the Wise Investment Calculator at InsuranceBlogbyChris.com.  It will […] Click to Continue Reading

CPS-Special Risk Life Insurance Services

As you may know, we run about 80% of our business through Pinney Insurance. But you may not know that last year, my agency placed over $65,000 of impaired risk life insurance cases with another GA/IMO...  one who I'm quite fond of. The truth is Pinney gets the majority of our business due to their […] Click to Continue Reading