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My top 5 tips on generating website leads, including the one I use every day (hint: they’re all free!)
I think Chris is crazy for sharing his know-how with other insurance agents.
Internet marketing is the future of our business and no one does it better than Chris.

– Richard J. Wira, Founder of

add google analytics to insurance site

A lot of insurance agents ask me what the first thing they should do after buying a domain name. That’s a no brainer. It’s a great question, since you’re just starting out, and don’t want to leave any stone unturned. And since I recommend this to so many agents, I created this quick guide about […] Click to Continue Reading

Wise Investment Life Insurance Calculator

Aren’t you sick of the same old tired life insurance calculators you see everywhere? How much coverage do I need?  How much estate tax will I owe? (yawn) … You won’t hear me talk about those worn out calculators today. I’m bringing the goods! Today I launched the Wise Investment Calculator at  It will […] Click to Continue Reading

CPS-Special Risk Life Insurance Services

As you may know, we run about 80% of our business through Pinney Insurance. But you may not know that last year, my agency placed over $65,000 of impaired risk life insurance cases with another GA/IMO…  one who I’m quite fond of. The truth is Pinney gets the majority of our business due to their […] Click to Continue Reading

Website design and the 80-20 Principle

Design is essential for the success of an insurance lead generation site (or any site). When visitors land on your site, your design must capture their attention and keep them there. … but how can you accomplish this without breaking the bank?  I believe after spending $3,884 designing my main site,, ($2,984 of which […] Click to Continue Reading

How to Make a Life Insurance Website

Inaugural Post Five years ago, I was on the brink of bankruptcy. My rise from the ashes has been nothing short of miraculous. Last year, my websites accounted for over $700,000 of placed life insurance premiums. … and I owe it all to online lead generation. 18 Experts Reveal the Roadmap to Follow in my […] Click to Continue Reading

Phrase Express

What do you do when an insurance prospect emails you asking: What’s the difference between term and whole life? What happens after the 10 year term is over? Can you tell me more about the company? If you’re like most people, you pound out the same answer on your keyboard that you’ve answered a hundred times before. […] Click to Continue Reading

Compulife Life Insurance Review

(*Update: I’m no longer using Compulife – I now use Ninja Quoter.  The forms are much nicer and easier to build/add to your site.  Check out my review of Ninja Quoter here.) You’ve thought of adding a life insurance quote form on your site, but don’t know where to start. “How much does a website […] Click to Continue Reading

Killer Life Insurance sales closing technique

Life Insurance Agents – Looking to close more sales? I found this “killer” closing strategy to get your clients off the fence about taking that life insurance policy. …ok, so maybe this won’t really help you to close more insurance sales. My Attempt at Life Insurance Humor I’m actually using this comic to generate interest […] Click to Continue Reading

VAMdB Insurance Agency CRM

Looking for the a Customer Relationship Management system (CRM) to help you sell more insurance? With VAMdB, my agency grew from… Life insurance placed in force of $208k in 2011 to $364K in 2012, a 75% increase.  (To be fair, during this time, my leads also increased by 46%, but I attribute about 30-40% of […] Click to Continue Reading

Quote results page

(*Update: I’m no longer using Compulife – I now use Ninja Quoter.  The forms are much nicer and easier to build/add to your site.  Check out my review of Ninja Quoter here.) If I’m being honest, I only bought Compulife’s Quoting Software because I had to. In order to buy their Life Insurance Website Quotes (costs […] Click to Continue Reading