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About Chris Huntley – Owner of eLifeTools and Huntley Wealth Insurance

About Chris Huntley -

How I Moved from Struggling Agent to an Internet Pro & Trusted Advisor

Hello.  I’m Chris Huntley, and I’ve walked in your shoes.

I’ve been an insurance agent for over 9 years… and I struggled at first! - website for insurance agentsThank God I discovered web marketing.

Online lead generation has changed my life and I know you can do it too.  If you’re looking to make more money than you ever thought possible through online marketing, you’re in the perfect place.

How I Became an Internet Marketer

Here are a few things you need to know about me:

  • Licensed life/health agent since 2004 – doing business as Huntley Wealth Insurance
  • Spent my first few years “grinding” out the sales – (networking groups, mailers, purchasing leads, bugging my friends/family, etc.)
  • Started my first site,, in Dec. 2008
  • Since then, I’ve built 3 additional sites, which produce a combined total of 700 to 900 leads per month.

My sites have taken me from a work-at-home “solo entrepreneur” to a legitimate agency owner with an office, agents, and assistants.

The Road Less Traveled

Here’s how it all began.

In 2008, I was in big trouble.  I had been an agent for 5 years, full-time for 2, and had exhausted all my business opportunities with my friends and family, and as I said above, none of my other marketing strategies were working.

Enter Glenn Cooke: I had been following an insurance forum for agents that’s no longer around run by this guy Glenn, who spoke about things like blogging, and SEO, and capturing leads with a website quote form.  For months, I would see him write about this golden opportunity, but simply didn’t know where to start.

So in December 2008 when I received a mass email from Glenn to his followers saying for $500, he would set up a blog on WordPress, add a compulife quote form, and add an eBook on how to blog and get traffic, I knew I had to take action.

The crazy thing is Glenn later told me he sent that email to hundreds of agents (keep in mind he had established himself as a lead generation pro), and yet only 10 signed up.

… then this is even crazier.  Of those 10, I was the only one who followed through and did anything about it.

The Early Days

Over the past few years, I’ve consistently updated this post on IBBC: “How I Got to the Top of Google”

… That’s a great article to help you see what I did at first to get on the map.

While some of the strategies listed there don’t necessarily work anymore in a “post-google panda/penguin/hummingbird update” world, they worked back then, and it got me the start I needed.  Here’s the type of traffic generation and backlinking I’m doing now.

How Leads Turned Me into a Trusted Advisor

When I started selling insurance, I had what my buddy, Jeff Root, calls “commission breath”.  It’s very hard to do what’s right for the client when you’re thinking of the commissions you’ll earn on a deal.

As I’ve gotten more and more sales under my belt, and finances haven’t been an issue, I’ve moved from a “needy” salesman to a trusted advisor.  There’s nothing better than giving people advice you would give to your own family.

… and I can help you follow in my footsteps.

I started this site because I had countless agents find me on and contact me asking me for tips on building a life insurance website.  I realized that I love talking about this stuff – and that’s how eLifeTools was born!

Who Should Follow this Site?

Successful insurance agents who don’t yet have a website – or agents who already have a site, but are looking to take it to the next level – will get everything they want and more here.

“What if I’m not an insurance agent?”  You’re welcome here too.  A lot of the tools and strategies I share can be applied to any industry.

Stick with me, and you’ll learn how to:

  • Build a website
  • How to get traffic with or without relying on Google
  • Convert your traffic into leads
  • Sell over the phone
  • Automate your agency
  • Use technology for profit and productivity
  • … and much more!

I’ve also had some pretty amazing emails written to me, letting me know that this site is really helping, like this one:

“Chris thank you for the helpful and authoritative New Agent Guide.  Your guide and elifetools website are indispensable to any insurance agent, new or old that is working in the world of insurance sales in an online environment. As the world continues to automate, insurance marketing will dramatically change and only those agents that learn how to use the new tools should expect to survive.    My survival and success are due to you and”

Scott W Johnson is the owner of


I live in San Diego with my lovely wife, Brenda, and 3 princesses, Maysie (9), Alyce (7) and Julianna (4).

When I’m not with my family or working on my sites, I enjoy playing poker, ping pong, and love the Padres and Chargers.

I graduated in 2003 from San Diego State University with a B.A. in Spanish Linguistics. (yep, I’m pretty fluent in Spanish), and even spent a couple years teaching English in Honduras in my early 20’s.

My main sites are:

(I also help my wife run a health and wellness site,  If you love the work I do on eLifeTools and want to thank me in a way that doesn’t compete with your site, you could mention Living Phit in an article you’ve written about overweight people getting life insurance.  You might say something like, “Looking to lose a few pounds before your physical?  We recommend you check out Living Phit’s Complete Guide to the Yoli Diet Plan.”

I’d love to hear from you if you visit our Contact Page.