Author Archives: Chris
Author Archives: Chris
There comes a time where every do-it-yourself site builder has to decide if they want to spend their time figuring out how to add an opt-in form to their site, or if they want to spend their time writing great content and making insurance sales. I learned a while back that the ROI on my […]
Continue readingI used one general agency exclusively from 2010 to 2012, CPS-Special Risk Services in Littleton, CO, before I heard of Pinney Insurance. During this time, my agents and I were selling 100% over the phone, and our application sent-to-received ratio was 62%. … I’ll get to that 62% in a minute. I have nothing but excellent […]
Continue readingHere are a few creative marketing techniques for life insurance agents, which I’ll be implementing at www.InsuranceBlogByChris.com and eLifeTools over the next year. Yes, I do know a lot about the best life insurance, but it’s all for naught if I can’t get the message out. So what’s the goal? … online marketing is about three primary goals: to create […]
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