How to Track Visitors and Conversions with Google Analytics

add google analytics to insurance siteA lot of insurance agents ask me what the first thing they should do after buying a domain name.

That’s a no brainer.

It’s a great question, since you’re just starting out, and don’t want to leave any stone unturned.

And since I recommend this to so many agents, I created this quick guide about how to add Google Analytics to your website.

Time: About 5-10 Minutes

Why and How to Add Google Analytics to your Insurance Website

Google Analytics is a free program Google offers to all website owners, that provides you details about your site visitors.

It’s a game changer.

Besides giving basic data about the number of visitors you get to your site, how long they spend, and how many pages they click on, there are multiple advanced uses for Analytics, including:

  • Setting conversion goals (such as a “thank you” page)
  • Determining which pages are leading to conversions
  • Free AB Testing/Opimization
  • Finding your top content
  • And identifying your worst performing content (so we can fix it!)

Adding Google Analytics to your site is really, very simple.

You just need to follow the instructions carefully.

#1 Sign In to Google Analytics

Sign in at the Google Analytics homepage here:

… just use your Google email and password here.

 sign into google account

Don’t have a Google Account?

Unless you’ve been living under a rock, you probably already have a Google account.  The cool thing is Google uses the same email and password for all their services, so if you use any of these: Gmail, YouTube, Google+, you have probably already signed up for an account.

If not, you can create an account at the link above.

#2 Add an Account

  1. Click Admin in the menu bar
  2. In the Account Column, create a new account:

create new account

  1. Most of you will select Website
  2. For the Account Name, you might write something like “Chris Huntley’s Websites”
  3. The rest should be pretty self-explanatory.
  4. Select “Get Tracking ID”

get tracking id

Adding Tracking Code to Your Site

At this point, just select the tracking code for “Web Content”.

The code should start with <script> and end with </script>.  Copy it.  If you know what you’re doing, and are familiar with html, then paste the code immediately before the closing </head> tag.

If you have no idea what that means, you’ll need to get a programmer to help you.  You can direct them to:

Easy Method:  Or if you use the Thesis Theme on WordPress, which I highly recommend, then simply copy the code, then in WordPress, open the Google Analytics page under the “Site” menu bar dropdown, and paste it here:

add google analytics code to thesis

That’s it!  Now check the tracking status and you’re done!  You can check the status from the page where you got the code (if you’re still there), or here are the instructions:

Advanced Tip – Block Your IP Address

With a newer site, you can taint your own results and visitor count by having Analytics track your OWN visits to your site.  To avoid this, be sure to block your IP Address.

First, you’ll need your IP Address which you can find at:

… jot this down.

Now, go back to the Home page of Analytics and Admin. Then find “All Filters”.

block ip address with filters

Select “+New Filter”

 add new filter to block ip address

Here’s how I fill out my filters:

set up ip blockingNow just add your IP Address and “Add” the website below where you want to block your IP Address, and Save.

add website to ip blocking

Getting Started with Google Analytics

While it’s important to set up Google Analytics right away, I don’t encourage using it right away.  If you have a brand new site, please don’t check your statistics every day.  Try once a week.

You need to focus on writing content and marketing your site.

Once you have a couple hundred visitors per month, then you can start doing some google searches on “how to use google analytics”.

Also, be sure to sign up for our newsletter below as I’ll be talking more about using Google Analytics in the near future.

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