How My Agency Placed 75% More Business in One Year Using VAMdB
With VAMdB, my agency grew from…
Life insurance placed in force of $208k in 2011 to $364K in 2012, a 75% increase. (To be fair, during this time, my leads also increased by 46%, but I attribute about 30-40% of the growth to VAMdB. – affiliate link)
I show you my actual account and reveal all VAMdB’s best features in this video.
Inside Peak into VAMdB | Start Here
For my free email template (mentioned in the video), sign up below.
More on VAMdB – Summary & How it will Help You Sell More Insurance
Let me give you a brief overview of VAMdB if you’ve never heard of it before. VAMdB is a customer relationship manager, sometimes referred to as a CRM or contact management system.
If you’ve been in business for a while you’ve probably used a contact management system like ACT or Sales Force. The difference between these contact management systems and VAMdB is that VAMdB is specifically made for insurance agents.
Now let me tell you what I mean by that. In a lot of other CRMs you’ll have the ability to gather information such as name, date of birth, address and so on but you’re not going to have a policy tab where you can input the client’s policy information such as their:
- insurance carrier
- policy number
- owner and beneficiary info
- Plus all of the relevant dates and other pertinent details
You may be able to do this in other systems with modifications but VamdB cannot even be compared to those. (Be sure to watch the video above to see why!) Let me give you a few bullet points of my favorite features found in VamdB.
- Built-in Life Insurance Quotes
- Automated Drip Marketing System (grab our free template below)
- Stores all client interaction and files in one place
- Compatible with Compulife Quotes and Pinney’s EZ Life Sales
Built-in Life Insurance Quotes
If you have a basic $199 per year subscription with Compulife you can get quotes for life insurance within the VAM dB system.
Then after you’ve saved the quote, you can email the quote to your client. This is so simple, it’s just a couple of clicks and if you have an email template set up like I do the quotes will just embed right into your template and you don’t even have to write a followup email to the client. That’s my first favorite feature of VamdB (which is demonstrated in the video above.)
Automated Drip Marketing by Email
Everyone knows that if you want to sell more insurance you’ve got to stay in front of the customer — the best way to do that is with a drip marketing campaign.
VamdB has a terrific system for doing this because, again, it’s built for insurance agents.
So you can set the emails to go out based on specific insurance-related events such as the anniversary of a policy or perhaps 10 days after the policy goes in force.
One of the things I use the automated emails for is sending a series of emails to my new leads who I have not yet contacted. It’s as simple as this:
- A visitor fills out the Compulife quote form on one of my sites
- Compulife sends an email to VamdB with the visitor info, including the face value and term length they were looking at
- VamdB creates a new lead for me (in the old days when I didn’t have many leads, I’d also have Vam send me an email letting me know I had a new lead.)
- VamdB also creates a “Policy” under the lead’s policy tab, that shows the insurance carrier and premium from the lowest priced quote result from their query.
- VamdB immediately sends them an email and inserts the info collected from the quote results. The email might say something like:
Hey Joe, I saw you were just visiting my site and were looking at *$500,000 of life insurance…. and so on.
*So you see it pulls the $500,000 amount from the quote request data, but you could even throw in the premium or the carrier.
Additional Follow Up…
Then 2 days later, it will send them another email, and then another 2 days later. I believe I have about 10 emails in there before I stop sending them emails. Of course if the client calls in or I get a hold of them, those emails are automatically disabled. It’s that simple.
There’s huge potential for this. In the video above I share with you another example of an email that I send out about 10 days after the policy goes in force that gets us LOADS of referrals and additional family members.
I also have an email that we send out to our new leads who we still haven’t contacted. It’s the highest converting email that we send in that series. It goes out on the fifth day and I’m happy to give that to you. All you need to do is sign up for our free newsletter below and I’ll give you the template.
In our Huntley Wealth Insurance Agency we get email responses from that email every single day. It’s a great converter and it’ll work for you too. Go ahead and sign up for the newsletter and you’ll be able to download that.
The VAMdB Reference Page
Here’s another feature that I love… All or your client’s files stay in one place, in the reference page within VAMdB.
Each client has a reference page where you can find:
- any files that you’ve attached in emails to that client
- or you can manually upload any files to that client’s account
As you all know, compliance is a big deal these days and one of our mandates as insurance agents is to keep track of all the communication between us and our clients. VAMdB makes this so easy by giving us this reference page where every single file that we’ve exchanged can be saved and easily accessed.
Login from anywhere in the world.
VAM dB is not a piece of software that you download onto your computer… have to update every month, etc.
VAMdB Accepts “Email Posts”
As I explained above, when a visitor gets a quote at one of my sites, Compulife sends and email to VamdB, where a new lead is created and all the lead data carries over.
This is an important feature in VAM dB. Not all CRMs can accept lead data by this sort of email posting.
(For example, Pinney just came out with their new state of the art CRM called DataRaptor which I’d recommend for agents who are working with over 250 new leads per month. Data Raptor is a lot more expensive than VamdB, and what’s more, it can’t accept leads from Compulife’s Quoter.)
In short, if you’re trying to keep costs down or you’re just starting out I highly recommend the VAMdB / Compulife combo.
Search the VAMdB database by Keyword
Within VAMdB, they have something called a leads/client tab where you can search your client database by a variety of search capabilities.
The search function is great for finding clients (maybe you forgot their name and forgot to set a follow up… doh!), so you search for keywords you may have added in your notes and easily find them.
More importantly this can also work as a sales lead generator.
Let’s say that a new type of product comes out for a specific niche within your clientele. Let’s say that a simplified issue product comes out for people with cancer. You might go to the leads/client tab and search by the keyword of cancer and then further refine your search by looking up policy declines.
You’ll quickly have a list of people who are declined who had the word “cancer” somewhere in the notes. You might have a new list of clients to sell this new product to right there.
Sign Up Now
Trust me. If you’re serious about growing your business, you want to get out of your current CRM and move to VAMdB. You can try it as a single user for FREE. Click here to try it out!
(Note that the links above to VAMdB are affiliate links, so if you subscribe to one of the paid versions, I will earn a commission. Also, remember to sign up below for my free email template)